Ian Craig MSc (Ex Phys) BSc (Nut Ther) DipCNE INLPTA is an exercise physiologist, nutritional therapist, NLP practitioner and a lifestyle coach.

A competitive British middle-distance runner for 20 years, he is now a more leisurely runner and cyclist. Ian gained his BSc in Exercise Physiology from Glasgow University in his native Scotland, and his MSc in Exercise Physiology from the University of North Carolina in the United States. He later extended his interests in exercise and health into a BSc in Nutritional Therapy at the Centre for Nutrition Education, affiliated with Middlesex University in London.

Ian specialises in functional/integrative nutrition, a fast-evolving discipline that considers both the health and performance of an individual from an integrative health perspective. He is a writer, having published his first book Wholesome Nutrition in 2016 with co-author Rachel Jesson. Additionally, he is the editor of UK magazine Functional Sports Nutrition, and has written for several South African publications, including Go Multi, Trail, and Natural Medicine magazines. In terms of education, he developed and facilitated the Middlesex University’s Personalised Sports Nutrition postgraduate course, the annual Functional Sports Nutrition conference in London, and he is currently setting up the Centre for Integrative Sports Nutrition, which will be launched during 2017. He is also just completing an educational nutrition course for the lay person called 12 Steps to Wholesome Nutrition - it will be availble online shortly. 

Ian is a professional member of the British Association for Applied Nutrition & Nutritional Therapy (BANT), and runs a private nutrition practice in Johannesburg's Morningside Chiropractic and Sports Injury Clinic. Additionally, he is a consultant to genetics company DNAlysis Biotechnology in Johannesburg, and personalises nutrition and health strategies according to the individual attributes and lifestyles of his clients.

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I work one-on-one with my clients, delving into their health history, lifestyle and nutritional patterns, to create a thoroughly individualised intervention strategy towards improved health and physical performance.



I create general and sports nutrition courses for the education of general population and health practitioners. This applies to people who want to create their own health journey, as well as practitioners ready for their next stage of learning.



I’ve published Wholesome Nutrition to help individuals to move towards self-empowerment of food choices, I’m the editor of Functional Sports Nutrition magazine and I have a sports nutrition book in the waiting.